Welcome To Adventure Mates

For our capstone advertising campaigns class, our goal was to help grow Adventure Mates, a Pacific Northwest travel organization, by approximately 600 members.

As the lead strategist on my team, I was able to help usher our campaign through insights and developing the target audience, as well as deriving our strategic statement, “Experience Together.”

As an organization rooted in community, and due to the historical racial segregation of public spaces, especially national and state parks, we decided to target the BIPOC community, in an effort to help reach an audience that may not have thought about adventuring out in nature.

Finally, I helped the creative team with our comms strategy to determine the best spaces for reaching our audiences, both in terms of platforms, and physical locations, in terms of our mural.