Equinox Brand Strategy

In a world of gross and average gyms, there is Equinox.

Equinox, a luxury fitness club, bridges the gap between exercise and experience, with sleek designs and unapologetic attitudes when it comes to their brand and their stances on things. Our job was to dig into Equinox’s history and culture and resurface with a strategy that would both stick to the company’s roots while targeting an audience that needs a company like Equinox.