Maybe I’m biased because my parents own Small Batch Jam Co. But regardless, there is a job to be done here.

On top of developing a social strategy for the jam company, I have also been working on various consumer-facing deliverables, such as social media content, blog posts, signage, and direct mail marketing pieces.

But for now, I’ll highlight one of the main ideas that has come to fruition and proven to be successful.

After opening our second retail store in our hometown of Pacifica, CA, we were met with a massive warm welcome from the community, and we wanted to reward our loyal customers when they came in to buy jams and jellies as Christmas gifts.

To do this, once customers bought 10 jars or more, we would give them a 10% discount on their entire purchase. They’re supporting us, so we support them back!

While this was just the initial decision on our part to reward customers who clearly support us, I knew that it could be more sustainable. If a customer buys 2 jars a month for 6 months, they bought as many as the customer that bought 12 jars at once.

So, how could we reward our devoted customers while also reframing what their loyalty means, in a more meaningful way?

One of our most popular products is our sample packs, which offer an assortment of either 3 or 5 flavors in 1.5oz jars that can give people the opportunity to try a few different flavors without committing to a full jar.

However, the naming process is not as linear as a standard jar of jam.

Strawberry champagne? Boom. There’s your name.

But having packs presents us with the opportunity to be creative with the pack names, that way we can give people ideas for using the jam and have fun with it!

After walking to the coffee shop 3 doors down from our store in Pacifica to buy my coffee and get a hole punch in my stamp card, I had a revelation.

Why don’t we start a loyalty program?

After doing some mental math, I concluded that a loyalty program is an extremely simple solution to a variety of nuanced problems that can be complex when combined together. After pitching my family on the idea and breaking down how it solves multiple problems that we wanted to address, I made…

The Small Batch Jam Co Loyalty Card! (image to the left)

Best of all, it’s simple! Buy 12 of nearly any of our products (not stickers or the one flavor of travel size jar we have) and get any standard flavor for free.