There’s A Story In Every Jar

When working for a small business, you’re able to have your hands all over the different elements of the business, which is pretty epic in my opinion!

Most of what I do on a day-to-day basis is more on the creative and deliverable side of the business’s social media accounts and website. This presents its own form of objectives that I have grown accustomed to working through, which involves tapping into my copywriting and design skills that I have sharpened over the years. However, there have been some great opportunities to conduct research and implement strategic approaches to various business ideas.

Some Things I’ve Done

  • Taken up photo and video editing for social media accounts

  • Researched, planned, and made canvas tote bags

  • Developed a duo sample pack

  • Created our loyalty stamp card

  • Helped develop new flavors

  • Started and run our TikTok account

  • Had a TikTok organically gain 10k views

  • Produced Berry Week for our social media accounts

  • Came up with unique pack names

  • Helped launch seasonal and new products

Product Launch Campaigns

In classic advertising fashion, I’ve had the opportunity to work on social campaigns that showcase the launch of new products and restocks of highly anticipated flavors that have been requested.

One of our most requested jams was huckleberry, and since we hadn't made it since 2017, I recommended to my dad that he make it because so many people have asked about it. After bugging him about it for 2ish weeks, he finally made it, and I began making the content that would go live on our social media, so people would know that we have it, and they could go buy some. While it’s not a full-blown social campaign since we really only use Instagram, Facebook, and are now starting to use TikTok, it wasn’t a large variety of content, but it proved to work!

We launched the Huckleberry on August 16th, and that weekend we sold 49 jars, which is more than 4 boxes, most of which were sold via ecommerce!

Sample Packs

One of our most popular products is our sample packs, which offer an assortment of either 3 or 5 flavors in 1.5oz jars that can give people the opportunity to try a few different flavors without committing to a full jar.

Selling sample packs presents us with the opportunity to be creative with the pack names. Here are some that I’ve come up with:

  • Jarcuterie Pack

  • Mini Bar Pack (All Alcohol infused flavors)

  • Ravenous Pack

  • HWY 1 Pack

  • Jammy Butler Pack (For when GSW traded for Jimmy Butler)

  • 32-31 Pack (For when Oregon beat Ohio State in October of 2024)

  • Starting Lineup Pack

Berry Week

One of the most common questions we get is "What is a _____berry?” Whether it’s a Tayberry, Mulberry, Olallieberry, Marionberry, or any other berry, there are enough berries that if you don’t work in agriculture or food manufacturing, you probably don’t know what they are.

That’s exactly what sparked the idea for berry week! Giving people a 6-slide dose of information that is easily digestible and helps keep our audience informed on what all these different berries are, as well as their history, flavor profile, and best pairings, which helps promote the sale of these different berries.

To the right is one of the seven different berries that I covered during berry week. The main objective was to work within the brand style to create cohesive visuals that paired well with the information being given, such as circling regions on the different maps used, visual examples of different products, and having the call to action at the end of the slideshow to promote our own products.